Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.
We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.
- Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
- Learn from: The errors that cost thousands and the recoveries that saved careers.
- Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
Embracing Marketing Mistakes
Latest Episodes
EP 121: I Invented a Category, Sold to Diageo, and Almost Lost It All
Ben Branson invented an entirely new drinks category from his kitchen. Then a £1 million hole nearly took it all away.In this episode, Ben explains how Seedlip, the world's first non-alcoholic spirit, grew twice as fast as the industry s...
EP 120: We Fired 30 People and Nothing Changed
A growth lead at a fast-scaling startup admits the truth: his old company cut a 30-person marketing and sales team, and sales didn't change at all.In this episode, Hector Hughes explains why a year of growth work, SEO, conversion rate op...
EP 119: Moz Founder: 'I Was Making $50M a Year and Miserable'
Rand Fishkin built Moz into the biggest name in SEO. Then he raised $30 million in venture capital and watched it nearly break him.In this episode, Rand explains why raising venture capital was his biggest mistake, how it led to a battle...
EP 118: This One Habit Cost Me 100 Million YouTube Views
A top YouTube strategist just revealed the single habit that cost him over 100 million views and then live-critiqued our own channel's titles on air.Leroy te Braak works with creators and brands doing hundreds of millions of views on You...