Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.
We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.
- Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
- Learn from: The errors that cost thousands and the recoveries that saved careers.
- Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
Embracing Marketing Mistakes
Latest Episodes
The Mistake That Burnt Me Out: Staying Too Long Where I Didn’t Belong
Cory Koryczan opens up about the career mistake that nearly broke her.Staying too long in a role that no longer fit. She’d built her identity around someone else’s business and clung to safety until it led to burnout. In this episode, Co...
EP 113: Why Most CMOs Fail at Brand Strategy
Most marketing fails before a single ad is made. Not because the execution is bad, but because teams leap straight to tactics and skip the strategy underneath. Ben Norman calls the result "busy fools": lots of activity, very little impact.<...
I Took A Team To Paris And Discovered The Brief Was In Spam
A missed brief. A room full of decision-makers. A team fresh off the Eurostar waiting to present a tailored proposal that never existed—because the client’s detailed instructions were quietly filed in spam. We tell the whole story with candour,...
EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
Phil Barden, Author of Decoded once led a European brand relaunch that cost millions. The problem was not the strategy, the budget or the agency. The human brain rejected the advert in seconds.In this episode, Phil explains the T‑Mobile ...
