Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.
We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.
- Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
- Learn from: The errors that cost thousands and the recoveries that saved careers.
- Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
Embracing Marketing Mistakes
Latest Episodes
EP 117: 70% of Teams Are Using AI With Zero Oversight. Here’s What Happened
Most companies have bought AI. Hardly any are actually using it properly inside their teams.In this episode, recorded live at the AI for PR conference in London, we break down the real reason AI adoption fails in marketing and communicat...
How a Transparency Slip Sparked a PR Firestorm
In this episode of Embracing Marketing Mistakes, Chris Pharo CEO from 72 Point talks through the controversy that erupted after critics on social media challenged the term guaranteed coverage. What began as a few confused comments q...
EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"
Everyone is talking about AI transformation. Almost no one is thinking about whether their brand shows up when customers ask AI what to buy.This episode breaks down the biggest mistake in modern marketing and why PR is quietly becoming t...
The Hangover That Landed Us A Major Client
Our guest, Guy Utley CEO of Tall Agency, shares a candid story about winning a major pitch despite being severely hungover from celebrating a "Best Creative Agency" award the night before. This unexpected success led to a complete ...
EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes
He handed AI a full marketing project… and it came back finished in 30 minutes.What used to take 4 days of analysis, reporting, and presentation building was done in a single sitting with better insights included.In this episode, ...