Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.
We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.
- Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
- Learn from: The errors that cost thousands and the recoveries that saved careers.
- Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
Embracing Marketing Mistakes
Latest Episodes
EP 124: He Built His Own AI Company Then Shut It Down
A toxic hire nearly cost him his agency. Then he made a similar mistake again, this time trying to build his own AI instead of renting one.In this episode, Roger Hurni, founder and Chief Brand Strategist of Off Madison Ave, whose client ...
EP 123: Why I Recommended the Man Who Fired Me - John O'Keeffe
He ran creative for the world's biggest advertising group. Then his own recommendation to the board cost him the job, and he sold every share he owned the same week.In this episode, John O'Keeffe explains how he took WPP from a "creative...
EP 122: The Sales Funnel Is a Hundred Years Old and Wrong
KFC and Weetabix both threw away the most famous slogans in their category, and had to fight their way back to them.In this episode, Tom Roach explains how "Finger Lickin' Good" and "Have You Had Your Weetabix" both got dropped while eac...
EP 121: I Invented a Category, Sold to Diageo, and Almost Lost It All
Ben Branson invented an entirely new drinks category from his kitchen. Then a £1 million hole nearly took it all away.In this episode, Ben explains how Seedlip, the world's first non-alcoholic spirit, grew twice as fast as the industry s...