
Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the essential top-ten podcast for senior marketers determined to grow their brands all by learning from real-world screw ups.
Each week, join hosts Chris Norton and Will Ockenden, seasoned PR professionals with over 45 years of combined experience, as they candidly explore the marketing failures most marketers would rather forget. Featuring insightful conversations with industry-leading marketing experts and compelling solo episodes, the podcast uncovers valuable lessons from genuine marketing disasters and, crucially, the hacks you need to avoid them.
Chris and Will bring practical wisdom from founding the award-winning PR agency Prohibition PR, where they have successfully guided top brands to significant growth through PR strategy, social media, media relations, content marketing, and strategic brand-building.
Tune in to to turn fuck ups into progress, mistakes into mastery, and challenges into real-life competitive advantages. Well we hope so anyway.
Episodes
How a Family Cleaning Brand 'Swept Up' the Competition, with Howard Moss

Crisis Control 2025: What to Do When It All Goes Wrong

Why Comms Teams Are Wasting £10K a Month (And How to Fix It)

The Powerful Role of Psychology in Business and Marketing with Abby Dixon

How to Avoid the Dirty Tricks from the Media with Helen Nugent

Why Your PR ROI is Failing – And How to Fix It

It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets

The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt

From Zero to 110K Downloads: Master Podcasting in 2025 to Transform Your Brand

How Gap Leveraged TikTok Trends for a Bold Fashion Move

Failing Forward: Brian Keane’s Road From Broke to Bestseller

The Report That Scared CMOs: AI, Backlash, and Budget Squeezes

Unlocking 40% Profit Margins: The Secret to Agency Pricing Success

Why 80% of New Grocery Products Fail: Lessons from the Food & Beverage Sectors

450K Emails in One Hour?! How a HubSpot Blunder Turned into a Nightmare

How to Build a Premium Brand: Insights from Lexus - Mat Thomas

£15M and 37 Downloads: Inside the Kylie Minogue Campaign That Went Horribly Wrong - Tom Goodwin

How Can You Overcome the Fear of Public Speaking? Jayne Constantinis

Why My Generosity Flopped: The Reciprocity Lesson Marketers Need - Phill Agnew Nudge

Is Guaranteed Coverage Really Just Paid Media in Disguise? Chris Pharo Explains

How Top Marketers Avoid Vanity Metrics and Focus on Real Growth

How to Master Strategic Copywriting and Boost Freelance Success with Sarah Townsend

Falling Over, Failed Funnels, and Facebook Ad Fiascos: 50 Episodes of Mistakes

How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson

Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji
