Embracing Marketing Mistakes

Welcome to Embracing Marketing Mistakes, the show for senior marketers with revenues over £20M who are looking to double their marketing ROI and achieve record revenue targets.

The show is hosted by Chris Norton and Will Ockenden, who collectively have over 45 years of experience in the PR industry. They have built the award-winning PR agency Prohibition, where they help top organisations with PR strategy, social media marketing, media relations, content marketing, and brand awareness to drive sales and grow businesses.

Each episode features interviews with industry-leading marketers, as well as solo episodes where Chris and Will share real-life examples of marketing blunders and offer actionable insights. These stories and strategies will give you the knowledge to avoid mistakes other marketers have made so you don’t have to.

Subscribe to Embracing Marketing Mistakes on your favourite podcast platform so you don’t miss future episodes.

Host

Chris Norton

Chris Norton, founder of Prohibition PR, is an award-winning communications consultant with over 25 years of experience. Specializing in scroll-stopping PR campaigns, he captivates audiences and achieves remarkable results. Under his leadership, Prohibition has won 34 industry awards in just 12 years, including Agency of the Year on 8 occasions, including 2022.

Chris's background includes lecturing on Digital PR Strategy at Leeds Beckett University and working for international PR consultancies. Since 2007, his influential blog has covered topics from digital PR strategies to crisis management, ranking among Brand Republic's top 100 marketing blogs worldwide and the top 10 PR blogs in the UK.

As co-author of the fastest-selling social media book on Amazon, "Share This Too" (2013), Chris's expertise spans various sectors, including retail, IT, healthcare, education, FMCG, and charities.

https://www.linkedin.com/in/chrisnorton2/