Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the essential top-ten pod for senior marketers determined to grow their brands all by learning from real-world screw ups.
Each week, join hosts Chris Norton and Will Ockenden, seasoned PR professionals with over 45 years of combined experience, as they candidly explore the marketing failures most marketers would rather forget. Featuring insightful conversations with industry-leading marketing experts and value-packed solo episodes, the podcast tries to uncover the valuable lessons from genuine marketing disasters and, crucially, the tips and steps you need to take to avoid them.
Chris and Will bring practical experience from founding the award-winning PR agency Prohibition PR, where they have successfully guided top brands to significant growth through PR strategy, social media, media relations, content marketing, and strategic brand-building.
Tune in to to turn f*ck ups into progress, mistakes into lessons, and challenges into real-life competitive advantages. Well we hope so anyway.
Embracing Marketing Mistakes
How to measure marketing campaigns properly
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In Episode 2 of Embracing Marketing Mistakes we are joined by PR Futurist Stuart Bruce and we dive deep into the world of PR and Social Media Marketing, specifically focusing on the all-important topic of ROI and Measurement.
As marketers, we all know that measuring the success of our campaigns is crucial. But do we really know how to effectively measure the ROI of our marketing efforts? In this episode, we will explore the best practices and strategies for measuring the success of your marketing campaigns.
In today's digital age, where everything is driven by data and analytics, it is essential to understand the importance of ROI when it comes to marketing and public relations. Stuart discusses the key metrics to consider when measuring the success of your campaigns.
Join us in this episode of "Socially Unacceptable" as we unravel the mysteries of ROI and careful campaign measurement. Whether you are a seasoned PR or marketing professional or business owner, this episode will provide you with the knowledge and tools you need to measure the success of your campaigns and prove your worth in the digital marketing landscape.
#SocialmediaROI #campaignstrategy #measurement
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