Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the show for senior marketers with revenues over £20M who are looking to double their marketing ROI and achieve record revenue targets.
The show is hosted by Chris Norton and Will Ockenden, who collectively have over 45 years of experience in the PR industry. They have built the award-winning PR agency Prohibition, where they help top organisations with PR strategy, social media marketing, media relations, content marketing, and brand awareness to drive sales and grow businesses.
Each episode features interviews with industry-leading marketers, as well as solo episodes where Chris and Will share real-life examples of marketing blunders and offer actionable insights. These stories and strategies will give you the knowledge to avoid mistakes other marketers have made so you don’t have to.
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Embracing Marketing Mistakes
How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble
Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public Relations at Audible, to uncover the secrets behind Audible's explosive growth and its harmonious relationship with print books. We'll explore how Audible's extensive in-house productions and partnerships with iconic IPs like Marvel and Buffy the Vampire Slayer are reshaping the audiobook market. Discover the shifting demographics of audiobook listeners, particularly the younger audience that's driving the industry's digital revolution.
Get ready for an insider's view of the intricacies of PR and marketing in the audio entertainment world. Richard shares his personal career highlights, recounting a wildly unexpected buffalo rampage during a Samsung ad shoot in Sydney—a story that shows the unpredictable nature of PR. We'll also touch on the evolving strategies Audible employs to promote its content and the importance of strong inter-departmental communication to manage potential crises effectively.
Curious about how the pandemic has transformed PR relationships and media strategies? Richard offers his insights into building and maintaining authentic connections in a remote work environment. Learn about the value of agency partnerships, the significance of staying culturally connected, and the innovative ideas that young generations bring to the table. This episode promises a rich blend of professional insights, personal anecdotes, and forward-looking perspectives on the future of audio entertainment and public relations.
Follow Richard Noble on LinkedIn.
Curious if your social media and content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min brand discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?
👉 [Book your call with Chris now] 👈
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