Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the essential top-ten pod for senior marketers determined to grow their brands all by learning from real-world screw ups.
Each week, join hosts Chris Norton and Will Ockenden, seasoned PR professionals with over 45 years of combined experience, as they candidly explore the marketing failures most marketers would rather forget. Featuring insightful conversations with industry-leading marketing experts and value-packed solo episodes, the podcast tries to uncover the valuable lessons from genuine marketing disasters and, crucially, the tips and steps you need to take to avoid them.
Chris and Will bring practical experience from founding the award-winning PR agency Prohibition PR, where they have successfully guided top brands to significant growth through PR strategy, social media, media relations, content marketing, and strategic brand-building.
Tune in to to turn f*ck ups into progress, mistakes into lessons, and challenges into real-life competitive advantages. Well we hope so anyway.
Embracing Marketing Mistakes
How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble
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Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public Relations at Audible, to uncover the secrets behind Audible's explosive growth and its harmonious relationship with print books. We'll explore how Audible's extensive in-house productions and partnerships with iconic IPs like Marvel and Buffy the Vampire Slayer are reshaping the audiobook market. Discover the shifting demographics of audiobook listeners, particularly the younger audience that's driving the industry's digital revolution.
Get ready for an insider's view of the intricacies of PR and marketing in the audio entertainment world. Richard shares his personal career highlights, recounting a wildly unexpected buffalo rampage during a Samsung ad shoot in Sydney—a story that shows the unpredictable nature of PR. We'll also touch on the evolving strategies Audible employs to promote its content and the importance of strong inter-departmental communication to manage potential crises effectively.
Curious about how the pandemic has transformed PR relationships and media strategies? Richard offers his insights into building and maintaining authentic connections in a remote work environment. Learn about the value of agency partnerships, the significance of staying culturally connected, and the innovative ideas that young generations bring to the table. This episode promises a rich blend of professional insights, personal anecdotes, and forward-looking perspectives on the future of audio entertainment and public relations.
Follow Richard Noble on LinkedIn.
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
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