Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.
We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.
- Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
- Learn from: The errors that cost thousands and the recoveries that saved careers.
- Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
Embracing Marketing Mistakes
Embracing Marketing Mistakes Podcast Trailer
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Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into monumental successes with the Embracing Marketing Mistakes Podcast.
Join me, Chris Norton, and my co-owner, Will Ockenden, as we guide you through the labyrinth of marketing screw-ups, sharing our 25 years of industry insight and expertise. Promising to boost your ROI and skyrocket your revenue, we reveal how even the most costly mistakes can become powerful learning experiences that can help you grow and win.
Every week, we feature invaluable wisdom from industry-leading marketers and share real-life examples of marketing missteps so you can avoid those pitfalls. Whether you're a CMO or Head of Marketing for a high-revenue company, this podcast is packed with actionable strategies to help refine your marketing playbook and ensure your campaigns deliver unprecedented success.
Subscribe to "Embracing Marketing Mistakes" and turn every marketing failure into your own stepping stone toward record-breaking achievements.
Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈
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Have you ever experienced a marketing campaign falling flat despite all of your efforts? Do you struggle with understanding why some marketing strategies fail while others succeed beyond expectations? Well, picture this You've just finished a marketing campaign that seemed perfect on paper but ended up being a costly mistake. Well, what if those mistakes could be turned into your greatest learning experiences? What if you could double your marketing ROI while also achieving record revenue? Welcome to Embracing Marketing Mistakes. My name is Chris Norton and I'm an experienced and award-winning communications consultant with over 25 years industry knowledge and practice. As the founder of my company, Prohibition, I lead a dynamic and creative team that deliver integrated and impactful PR campaigns for diverse clients across various sectors. My agency has won more than 35 industry awards in just 12 years, including agency of the year on eight separate occasions, and I'm Will Ockenden, the co -owner at Prohibition.
Speaker 1We work with some of the best known brands in the country, helping them connect the dots between content, marketing, PR, SEO and social media, resulting in not just brand awareness but traffic, sales and conversions. On this podcast, every week, we will feature interviews with industry leading marketers, as well as solo episodes where we will share real life examples of marketing mistakes so that you can avoid them.
Speaker 2So if you're a CMO or head of marketing with revenues of more than 15 million, looking to achieve record revenue and double your marketing ROI, go ahead and subscribe to Embracing Marketing Mistakes wherever you get your podcasts.
Speaker 1Pretty soon you'll be well on your way to never dealing with a failed marketing campaign again.
