Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.
We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.
- Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
- Learn from: The errors that cost thousands and the recoveries that saved careers.
- Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
Embracing Marketing Mistakes
FAIL: I was almost printed on the front page of a national newspaper
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This clip explores career mistakes and what people learn from them. Andrew shares a memorable blunder from his early journalism career when he nearly became part of the printing machinery at the historic launch of the Today newspaper in 1986.
• Sent to cover the launch of the Today newspaper as his first press assignment
• Instructed to get an exclusive interview with Eddie Shah
• Climbed onto the actual printing press thinking it was a good vantage point
• Was saved when Eddie Shah spotted him and warned him before starting the press
• Became the laughing stock of Fleet Street journalists present at the event
• Eddie Shah kindly sought Andrew out afterward, giving him the interview and photo opportunity
• The embarrassing moment actually created a memorable connection
• Demonstrates how career mistakes can sometimes lead to unexpected opportunities
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Show Introduction and Question
Speaker 1This show is all about fuck-ups in people's careers and what they've learned from them. And so, Andrew, what's the biggest fuck-up you've made in your career and what did you learn from it?
First Journalism Job Experience
Today Newspaper Launch Disaster
Speaker 2Yeah, yeah, yeah, god, there's plenty of them. I guess one that springs to mind very, very early in my career, when I started out as a journalist, in fact, I began working for the retail newsagent magazine and so for the first year as an editorial assistant, they didn't really let me out. And then finally, one of them said, right, okay, I'm going to give you your first press conference to go to. And in fact they did use the phrase don't fuck it up, because it was the launch of the Today newspaper. It was 1986. This is a big deal First national newspaper launch in what? About 100 years?
Eddie Shah's Kind Intervention
Speaker 2And there was little me from the retail newsagent sitting on a bus going off to Poyle near Heathrow to go to the printing press where Eddie Schar was going to push the button to kind of launch the presses. I'm sat there with a great and good athlete, fleet street thinking oh, you know, I was told, don't come back unless you get an exclusive interview with eddie char. And you know, here's the camera. You know, go and get some good pictures. Like I've never taken a proper picture of my life and it's like what. So I'm on the bus, we get there and, uh, the great and good, a fleet Street surround the console where Eddie Shah is going to push the button to launch the press. I'm stuffed here. I can't get an interview. Where can I get a good picture? And I look behind me and there was this huge gantry. I thought that's a brilliant spot. I'll go up there. There's nobody up there, brilliant. I'm going to get an amazing picture of Eddie Shah pushing the button. So I get up there and he's just about to push the red button and he looks up and he sees me and he says I wouldn't stand there if I were you and the whole of Fleet Street turns around and sees me.
Speaker 2I was standing on the printing press. I would have become front page news for all the wrong reasons if he pushed the button. And the whole of Fleet Street In full color as well. I believe In full colour as well. I believe In full colour, absolutely. But the whole of Fleet Street, the whole lot of them just burst out laughing and I thought that's it, my career is finished. So I trudged down the steps going. I've got to go back. I've failed, I've got no interview, I've got no picture. I've humiliated myself on my first day with a whole of bloody Fleet Street. But, to his eternal credit, eddie Sharp sought me out. He said you're new at this, aren't you? I'm like, yes. He said, come here. So he got a tip of the hat to him. He gave me five minutes of his time. I got my interview, I got some shots with him, but that's because he proactively sought me out and obviously felt bloody sorry for me.
Speaker 1I tell you what, mate, yeah, but you I bet he remembers you as well. He'll remember that, which is quite an accolade when you've got so many people in the crowd yeah, yeah, see, maybe I've got a taste of PI.
Speaker 2See, it's like, how do you get attention? Well, and it could have been a lot worse, couldn't it, had you tripped and fallen back into the printing press flat. Stanley, yes, tripped and fallen back into the printing press. Flat Stanley.
Speaker 1Yes, flat Andrew.
Speaker 2Yes, life could be very different. Brilliant. Well, there you go.