Embracing Marketing Mistakes
Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.
We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.
- Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
- Learn from: The errors that cost thousands and the recoveries that saved careers.
- Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
Embracing Marketing Mistakes
FAIL: When your business feels like your baby, you take the losses personally
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Chris Simmance, Founder of OMG Centre, opens up about the hard leadership lessons learned through emotional reactions to business setbacks and poor financial management in agency life.
• Letting emotional responses to client departures negatively impact team management
• Acknowledging how leadership mistakes create lasting negative impressions that can't be fixed with apologies
• Taking business losses personally while attributing wins to others
• Failing to properly understand financial numbers despite having management accounts
• Experiencing cash flow crises when client departures coincided with new hires
• Not properly provisioning for expenses like VAT bills
• Learning significant lessons that led to starting additional agencies
• Expanding into multiple businesses outside the digital industry through openness to learning
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Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.
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