Show Introduction: Marketing Mishaps

Chris Norton 0:00

Well , this show is all about fuck ups and stinks in marketing . So there's people out . This is what everybody's waiting to hear , and the best ones are always the candid ones , where people tell us the truth . And I must admit , we in the show notes , we like the sound of your fuck up . Yeah , so do you want to tell us what professional mistake you've made and what you learned from it . Oh , dear .

Melanie Parker 0:22

Well , this was so . As I mentioned , I worked at Leeds Becker University Don't kill me Leeds Becker University but when the VC was having a really high profile gathering , you know there was loads of important

Setting the Scene: Leeds Becker VIP Event

Melanie Parker 0:34

people there . So as part of the recruitment business I set up for them , I used to hire , like hospitality staff , which were all students , obviously because we had had hospitality courses . So it does come with its uh issue . So I mean they just decided to play a game of what's that thing you call it when you go around nicking drinks ?

Mind Sweeping Gone Wrong

Melanie Parker 0:54

oh uh , mind sweeping mind sweeping at a whole new level yeah , mind , so you're told at a whole new level .

Melanie Parker 1:00

So all these students were meant to be , you know , catering the event , uh , waitressing and whatnot . Well , anyway , they saw the amount of alcohol and everything and they just got a bit giddy and it was far too tempting . So they kind of like had a lot of champagne and wine and I got a call from security saying , melian , you need to come down here . And I was like why , what's going on ? They're like all your students are mortal behind a skip and they've just basically , you know , helped

Caught Behind the Skip

Melanie Parker 1:31

themselves . I don't want behind a skip . They were mortal . Mortal , have you not ?

Chris Norton 1:32

heard mortal . Yeah , it's like hammered hammered , hammered , absolutely mortal .

Melanie Parker 1:35

So yeah , surrounded by empty bottles , and I had to pick each student up and say you're supposed to be representing the university here . I mean , how many of them ?

Chris Norton 1:44

were leathered about eight and how did you sober them up is the real question coffee and a stern word yeah , absolutely I was .

Melanie Parker 1:52

I was saying to them you know , god , you represent your university here I'm we're gonna get killed the vc um c no , I hit . No , no , no , no no kind of managed to just sort of yeah , no .

Chris Norton 2:06

What was the worst thing they did ? How did they know they were leathered ? Were they dropping things ?

Melanie Parker 2:10

Well , yeah , and of course the security guard had called me to say well , anyway , they'd all nicked off , hadn't they ? They were all behind the skip drinking .

Chris Norton 2:20

They must have drunk a lot if a skip looked like an appealing place .

Melanie Parker 2:26

Yeah , no , that wasn't .

Chris Norton 2:27

So what's your lesson there then ?

Melanie Parker 2:30

Well , I wouldn't change . You know , the funny thing is I wouldn't change it because I mean , obviously this was me getting students into jobs . But you know , I don't know , it was just . You know , it was like a bit Lord of Flies mentality Once one started , they all started . But I mean I can laugh about it now . At the time it felt like a bit , oh my god , but

Reflecting on the Lesson Learned

Melanie Parker 2:47

actually it is their university . So I mean they get told off a little bit , but not not as bad as it could have been . If it had been like a client it would have been absolutely horrific . It was bad enough .